Dyson, Black & Decker, Oster, Comfee, KitchenAid, Precise V5 Pilot, Richfood, KirkWood, BestBuy, Dell, Samsung, Western Digital… etc.
All of these are the names of brands of cookery, grocery, store or electronics that I deal with. The names of these brands to me isn’t just tied to the name itself, but to the quality that should be expected of the product.
Reading ratings is important.
I don’t buy “just any” Dell computer, just like I wouldn’t buy “just any” Black & Decker product.
Not all KitchenAid is good.
Y’know how they say all that glitters is gold? It’s not. If you look closely enough, you’ll find out that ‘glitter’ is really caused by a temporary mist of water.
I’ve had Pilot pens spontaneously explode on me or suddenly leak.
However, I do feel more at ease when I find particular products under the brand names I know and love.
But I still read the ratings first.
~J. Lyst
Hey, Miss J! 
Your Thoughts?